We were delighted when Young’s Seafood briefed us to help drive awareness of their product range in Walmart stores in America.
Young’s Seafood products have been available in the US since 2018, with the battered products available in up to 960 Walmart stores, but availability is better and performance is stronger in certain states across the US.
We identified there was an opportunity to drive awareness and consideration for the brand using YouTube advertising targeting consumers in proximity to Walmart stores in the key performing states where the crispy battered range is available. The campaign will reach a large and highly targeted audience of existing and new shoppers in the identified key US states.
A Youtube in-stream ad featuring a Classic British Fish and Chips recipe delivers strong appetite appeal and communicates the ease of using the product, before landing a clear message communicating availability of the range in Walmart.
The campaign launched on 17th February and runs for a two week period.