Meet The Youngsters!
The research for this campaign highlighted that almost half – 46 per cent – of parents are limited to just six or fewer dishes that they can cook from scratch, because they are worried picky eater children won’t finish their food.
The Youngsters campaign is an integrated digital, social and PR campaign that solves the ‘picky eaters’ problem with inspiring Chip Shop meals that are created by kids, for kids.
The Youngsters are a panel of mini chefs who’ve helped Youngs develop a range of inspiring, healthy and balanced Chip Shop meals, and because these seafood meal ideas are made by kids, we know that kids love them!
See the campaign on facebook and the Young’s website.