<p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Bahlsen developed an innovative sampling activity, working with the retailers, to offer 2.5 million PiCK UP! biscuits free in store on selected sampling days. Consumers were given a pack with a coupon at the front of store, to redeem at the till. We had three weeks to bring the sampling activity to life!&quot;}" data-sheets-userformat="{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}">Bahlsen developed an innovative sampling activity, working with the retailers, to offer 2.5 million PiCK UP! biscuits free in store on selected sampling days.</span></p>
<p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Bahlsen developed an innovative sampling activity, working with the retailers, to offer 2.5 million PiCK UP! biscuits free in store on selected sampling days. Consumers were given a pack with a coupon at the front of store, to redeem at the till. We had three weeks to bring the sampling activity to life!&quot;}" data-sheets-userformat="{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}">Consumers were given a pack with a coupon at the front of store, to redeem at the till. We had three weeks to bring the sampling activity to life!</span></p>


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<p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;We wanted to develop an activation idea that extends the activity beyond store &amp; brings to life the idea of the PiCK UP! giveaway in a positive way.June 2016 was a tricky time of year for the nation - England crashing out of the Euro's, Brexit looming - we wanted to give the nation a pick up... a pick up fropm PiCK UP!&quot;}" data-sheets-userformat="{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}">We wanted to develop an activation idea that extends the activity beyond store &amp; brings to life the idea of the PiCK UP! giveaway in a positive way. June 2016 was a tricky time of year for the nation – England crashing out of the Euro’s, Brexit looming – we wanted to give the nation a pick up… a pick up from PiCK UP!</span></p>
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Bahlsen

Problem

Insight