Problem
Bahlsen developed an innovative sampling activity, working with the retailers, to offer 2.5 million PiCK UP! biscuits free in store on selected sampling days.
Consumers were given a pack with a coupon at the front of store, to redeem at the till. We had three weeks to bring the sampling activity to life!
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Pickup_Feature2-1366x750-1.jpg)
Insight
We wanted to develop an activation idea that extends the activity beyond store & brings to life the idea of the PiCK UP! giveaway in a positive way. June 2016 was a tricky time of year for the nation – England crashing out of the Euro’s, Brexit looming – we wanted to give the nation a pick up… a pick up from PiCK UP!
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Pickup_Square1-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Pickup_Square2-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Pickup_Square3-380x380.jpg)
England crashing out of the Euro’s, Brexit looming – we wanted to give the nation a pick up… A pick up from Pick Up!