Branston

Event Activation

Problem

To support Branston’s pickles and chutneys sampling activity at Battle Proms events, the UK’s premier picnic concert series.

Insight

By tying both the sampling and promotional activity together under a big, integrated creative idea, we knew we could more effectively communicate and activate the campaign.

Creating ‘Branston Proms Picnic Prizes’ provided a platform to add participation opportunities, reward visitors to the sampling locations, build deeper relationships around the activity and, crucially, collect data at each event.

Outcome

With 2,400 entrants across all events, the integrated campaign increased brand awareness of Branston Chutney – as well as starting to build a substantial email list to help shape their future CRM activity.

A platform to add participation opportunities, reward visitors to the sampling locations, build deeper relationships and crucially collect data at each event