Insight
For many shoppers, Branston is a holiday staple, making the festive season the perfect opportunity to reconnect with loyal customers and attract new ones.
This seasonal moment offers Branston a unique chance to leverage shopper marketing strategies to engage both new and lapsed customers and inspire them to rediscover the brand during the holiday period.
Idea
Branston has partnered with Netflix’s enchanting new animated film, That Christmas, based on Richard Curtis’s beloved children’s books. The film explores the true spirit of Christmas—togetherness. By aligning with this heartwarming story, Branston is able to tap into the emotional connection shoppers have with the brand. Working closely with Branston, we’ve developed impactful in-store promotions that encourage shoppers to reconnect with the brand and incorporate it into their family holiday meals.
In addition to the in-store POS displays, we’ve introduced limited-edition Branston jars that heighten the shopper experience and spark excitement for Christmas gatherings. These exclusive jars are designed to stand out on the shelves and drive impulse purchases, helping to elevate the festive shopping experience.
Results
The in-store promotions are already live, effectively reaching existing Branston customers, including those who have recently returned to the brand. These campaigns aim to drive purchases during the high-traffic holiday season.
With That Christmas launching on Netflix on 4 December, the collaboration is positioned to enhance both shopper engagement and brand visibility. The combination of seasonal packaging, in-store experiences, and targeted shopper marketing will ensure Branston is front and center during this key time for retail.
