Bristol Sport was formed to ‘Inspire Bristol and Beyond’. We were briefed to deliver a new website to help Bristol Sport promote access to professional sport and participation in sport across all age and capability ranges. #MakingBristolProud
A dynamic business, a broad audience base, and a broad sporting portfolio – from grass roots to professional – meant that the website needed work hard to evenly and openly showcase the many sports, activities and events on offer – and ultimately drive the audience to get involved, find a club, but a ticket to a game, or buy merchandise.
Combined with wider digital marketing initiatives, the new website enables Bristol Sport to engage with it’s target audience more effectively, increasing awareness and understanding and encouraging users to share their Bristol Sport experiences with friends and family.