Insight
We all snack when we’re bored right? So what if we offered our adventure seeking audience some South West (the home of Burt’s) excitement – rather than generic taste and flavour chatter?
Idea
The ‘Bags of Adventure’ campaign offered crisp lovers the chance to win an outdoorsy stay at Watergate Bay or a cottage in Devon plus additional adventure themed prizes every day.
Each visitor to the website collected a grid reference ‘code’ which linked to South West adventure recommendations, such as hidden beaches and off-the-beaten track woodlands.
Results
Our targeted digital and social campaign delivered year on year uplift of 11% (an ROI of 4:1). reaching over 4.5 MILLION consumers over 8 weeks.
