Insight
Not everyone believes that Charlie Bigham exists or understands what the brand benefit is.
Idea
We called out ‘Let Charlie make dinner tonight!’ and the natural cues of ‘Freshly prepared by Charlie Bigham’s’ in a scene-stealing mega double branded bay that up until that point had never been fully embraced in Waitrose.
Results
After a test period, we didn’t just secure the fully branded bays in Waitrose, but in Tesco and Sainsbury’s too – a real win for Charlie Bigham’s.