Charlie Bigham's
Problem
Charlie Bigham’s came to us wanting more visibility for their delicious meals in-store – and boy did they come to the right place.
Idea
What better way to make your product range stand out on the shelf than with a head-turning mega double bay installation.
We used a powerful combination of really clear messaging alongside some of the existing illustrations associated with the Bigham’s brand. We framed the shelving with aisle fins that really shouted ‘look at me!’ to anyone strolling past it in the supermarket.
Rolled out across Waitrose stores, our design created maximum impact – really standing out against the surrounding meal choices. What a way to show off an absolutely delicious product.
This was loads of fun to work on and we were more than happy with the end result.
Result
These are turning heads in Waitrose stores as we speak…