Insight
In the world of shopper marketing, creating standout in-store experiences is key to building brand recognition and driving sales. For Charlie Bigham’s, a brand shrouded in mystery for some, we focused on bringing their premium offering to life at the retail fixture.
Idea
Building on the success of previous in-store activations, we’ve embraced retailers’ growing appetite for innovative POS solutions. Using eye-catching assets like 3D headers modelled after the iconic Fish Pie packaging and the brand’s distinctive illustrative style, we’ve created displays that capture attention and communicate quality.
Results
Our shopper marketing strategy continuously evolves, with a focus on improving in-store fixtures based on the latest trends and insights. The results speak for themselves: Charlie Bigham’s has cemented its place among Britain’s biggest brands, unlocking new opportunities with retailers and driving growth.
Stay tuned as we continue to innovate in the dynamic world of shopper marketing!