Christmas is a peak time for Currys / PC World… we needed to create a standout digital campaign, and the ability for consumers to create their dream wish list of gadgets was key to the activity.

<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;People love creating present lists, and longing for desirable electronic goodies for Christmas!&quot;}" data-sheets-userformat="{&quot;2&quot;:643,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16043212},&quot;10&quot;:1,&quot;12&quot;:0}">This is a critical must-win period for the business, so we needed an activity that would stand out and get consumers involved in their thousands.
<span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;People love creating present lists, and longing for desirable electronic goodies for Christmas!&quot;}" data-sheets-userformat="{&quot;2&quot;:643,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16043212},&quot;10&quot;:1,&quot;12&quot;:0}">People love creating present wish lists – dreaming of what they could get for Christmas – and long for desirable electronic goodies for Christmas… 
What if we could give them the opportunity to win their Wish List?

Currys PC World

Problem

Insight