Problem
Christmas is a peak time for Currys / PC World… we needed to create a standout digital campaign, and the ability for consumers to create their dream wish list of gadgets was key to the activity.
Insight
This is a critical must-win period for the business, so we needed an activity that would stand out and get consumers involved in their thousands.
People love creating present wish lists – dreaming of what they could get for Christmas – and long for desirable electronic goodies for Christmas…
What if we could give them the opportunity to win their Wish List?
Consumers can use the site to create a christmas wish list, which they could win!