Insight
Holy Moly dips are convenient, natural and taste better than homemade, so what’s stopping you trying them?
Idea
A ‘Try Me Free’ activation was developed to remove barriers and increase trial of Holy Moly dips, by offering a money-back guarantee if the consumer isn’t entirely satisfied with the product. Advertised via an on pack sticker and big digital brand campaign, the promotion gave consumers a chance to give feedback and claim their money back at https://www.tastingisbelieving.co.uk/.
Results
The campaign ran from May 2022 to October 2022, and saw a large number of new consumers trialling the brand.
