Holy Moly
Problem
Holy Moly approached us to create a ‘Try Me Free’ campaign to encourage trial of their entire range of dips.
Insight
With dips that taste better than homemade as their strapline, Holy Moly produce dips that are convenient, natural, and taste great.
In a competitive dips market, the brand wanted to encourage consumers to try their heavenly dips for themselves.
Holy Moly were also interested in getting consumer feedback on their range.
Activation
A ‘Try Me Free’ activation was developed to increase trial of Holy Moly dips, by offering a money-back guarantee if the consumer isn’t entirely satisfied with the product.
Advertised via an on pack sticker and via a big digital brand campaign, the promotion gave consumers a chance to give feedback and upload a photo of their promotional pack and receipt to claim their money back
Entries to the promotion are managed by our ProMotor platform and once further validated by the fixed fee partner on the campaign, eligible refunds will be issued via BACS or Paypal. Claims are made via a dedicated campaign website at https://www.tastingisbelieving.co.uk/.
Heavenly taste… or I’m free!
RESULTS
The campaign ran from May 2022 to October 2022, and saw a large number of new consumers trialling the brand.