Insight
We needed to add value to purchasing branded butter, in order to stop shoppers moving to own-label.
Idea
5 lucky shoppers were in with a chance of winning £1,000 instantly by finding a special Christmas gift-wrapped pack hidden inside their block of butter! We also gave away 10 weekly Dromona foodie hampers, each filled with quality, local ingredients to make delicious festive treats and more.
Results
Our campaign achieved an average weekly uplift of +56% versus the period before it ran – butterly brilliant!
