Insight
Sport is a key passion for the Grant’s audience and many drink it at home while watching football. The 2022 FIFA World Cup was an opportunity to build audience connection and add value to the brand.
Idea
We created the interactive ‘Triple Chance’ beat the goalie game: Pick your spot. Take 3 shots. Each goal is an entry.
With a promotional website built on our ProMotor platform and easy entry via a QR code, consumers played again and again for a chance to win home cinema kits, sports entertainment packages and prize bundles worth £1000 every week.
Results
Grant’s saw a 33% sales uplift during the course of the campaign – Back of the net!
