Problem
We were tasked with driving penetration of Heck’s
Meat Free range through increased trial in store by running a ‘Try Me Free’ activation.
Insight
In a competitive plant-based market, running a Try Me Free campaign allowed Heck to stand out on shelf and de-risk trial for consumers.
Activation
The promotion sat across 5 SKUs, covering sausages from Heck’s vegetarian, vegan and meat ranges. The offer was advertised via an on pack sticker. If consumers weren’t completely satisfied with their purchase, they were directed to a microsite to enter their claim for a refund.
Entries to the promotion were managed by our ProMotor platform and once further validated by a fixed fee partner on the campaign. Eligible refunds were issued via BACS or Paypal.
Outcome
The campaign ran from 23rd October 2021 – 15th January 2022 and received a total of 223 claims, giving valuable insight and feedback to the Heck team.