Koko needed to raise awareness of their brand in store, as it is a relatively new market with a lot of alternative milk / yoghurt competition.
In Koko’s category, where preferences are often not yet fully formed and with new shoppers entering the category, we wanted to encourage trial by shoppers of the fixture. We did this by de-risking the trial of Koko and standing out vs. noisier/more well known competition.
Drive penetration of Koko Products through increased trial in store, by running an on pack ‘Taste Guaranteed’ activation
There were some issues with distribution, so the packs were not on shelf for the full campaign.
332 claims with insightful feedback.