160,000 promotion entries between January and Easter
Problem
With almost all of Lindt Gold Bunny sales coming at Easter, the business was keen to drive sales in store from January.
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Lindt_Wide_Feature-1366x750-1.jpg)
Insight
Consumers need to entertained though the promotional experience, creating a richer, memorable brand experience.
Activation
Fun, animated campaign site to support Lindt Gold Bunny Easter campaign, with unique code entry & validation via our in-house platform. Consumers enter a unique code found on pack and, once validated, will be entered into the promotion.
The campaign website was built our in-house platform [ProMotor] specifically built to support proof of purchase (code entry) on-pack promotions.
After entry, consumers can share the promotion on Facebook for an additional entry into the draw.
Outcome
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Lindt_Square1-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Lindt_Square2-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Lindt_Square3-380x380.jpg)
Fun, animated campaign site to support lindt gold bunny easter campaign