Problem
Engaging a (largely) younger male audience via an on-pack promotion needed us to think creatively about the promotional experience.
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Mccoys_Wide_Feature-1366x750-1.jpg)
Insight
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion.
Activation
A full, multi-platform promotional campaign with consumers being able to take part in the interactive campaign via desktop, mobile and Facebook.
Outcome
81,000 visits and 40,000 promotional entries
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Mccoys_Square1-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Mccoys_Square2-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/10/Mccoys_Square3-380x380.jpg)
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion