Problem
Engaging a (largely) younger male audience via an on-pack promotion needed us to think creatively about the promotional experience.
Insight
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion.
Activation
A full, multi-platform promotional campaign with consumers being able to take part in the interactive campaign via desktop, mobile and Facebook.
Outcome
81,000 visits and 40,000 promotional entries
Younger men and gaming are a natural fit, and the central idea of darts gave a platform for gamification of the promotion