Insight
With limited distribution options, we wanted to identify whether geo-marketing could lift sales for Mentos in specific locations.
Idea
We targeted 1.2m consumers over two weeks in proximity to Morrisons or Tesco stores using both digital six sheets and social ads. Different creative routes were tested and the target audience interviewed online to understand as much as possible about why different creative routes were liked.
Results
2 of the creative approaches were far more effective than the others and resulted in a sales uplift of 20% for Morrison’s and 30% for Tesco. Importantly, we discovered how and where to connect with the Mentos audience so that our client can get the most out of their budget now and in the future.
