Munch Bunch

On-Pack Promotion


Drive sales of Munch Bunch, one of the Lactalis Nestlé Chilled Dairy brands, via an impactful and original on-pack activation.


A fun, campaign site to support the on-pack promotion featuring the ‘Spies in Disguise’ film from 20th Century FOX / Blue Sky Studios.

The promotion, appeared on special packs of Munch Bunch and Squashums products, and gave consumers the chance to win daily a ‘Spy Kit’ consisting of a rucksack, a spy watch and a pair of spy glasses during 120 days.

There was also a grand prize draw to win a family trip to New York featuring a tour of the film studio, and a visit to the spy museum!

Along with the creation of the microsite, our role included creating campaign social content, and also the moderation and management of the prize draw winners, prize fulfilment and handling customer queries.

The promotion launched on 3rd November and ran until the end of February 2020.

‘Spies in Disguise’ launched in cinemas on 26th December and featured Will Smith, Tom Holland & DJ Khalid.

Munch Bunch and Squashums products, gave consumers the chance to win daily!