Insight
Personalised tailored messaging connects better with consumers, helps you learn more about them and gets a higher return.
Idea
Perks by Nescafe offered a ‘coffee club’ style personalised newsletter and website to members, building loyalty by rewarding them with exclusive offers and prizes every month, such as O2 tickets, free samples and money-off vouchers.
Results
Database registrations increased by over 46% in the first six months and by over 156% after a full year of the loyalty programme running. Kantar data shows that Perks members spend more each year than non-crm members, so the boom in Perks registrations created an incremental increase in revenue!
