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Insight

The younger audience Ocean Spray wanted to attract were on social platforms, but they were bored of shallow influencers dominating the platform and exhausted by the pressure to constantly ‘go viral’.

Idea

Introducing TikTok & Instagram’s first ‘unfluencer’ – a refreshingly unconventional character whose antics poked fun at influencer culture and instead offered honesty and product benefits – simplify your life and health, just by enjoying Ocean Spray juice.

Results

On TikTok we reached over 2 million people and delivered just under 7 million impressions. On Meta we reached 1.4 million people and delivered just under 4 million impressions. This was a 28% and 84% uplift against our KPIs for these platforms.