Ocean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayNPD Launch

Insight

Health conscious women want more from their fizzy drink than just bubbles and taste.

Idea

The ‘Bubbles with Benefits’ campaign showcased all the perks of Sparkling Pink – Ocean’s Spray’s latest drink – from its abundance of Vitamin C and zero artificial colours, flavourings and preservatives, to its versatility and taste.

Result

It was an absolute no brainer to shine a light on all these amazing product benefits – so the ‘Bubbles with Benefits’ campaign was born.

We created both product and lifestyle imagery, giving us a suite of beautiful assets to show the product in different settings. From this, we created a campaign key visual that reflected all that’s great about the product. 

This gave us a look and feel that could be rolled out across everything – from a double page spread in The Grocer, to stands in physical and virtual trade shows. 

There was no stopping us from here – we created a guidelines document and a range of shopper assets for all the key retailers. Animated digital 6 sheets, aisle fins, barkers, press advertising. 

You name it, we did it.

It was an absolute no brainer to shine a light on all the amazing product benefits of PINK Cranberry.