Ocean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayOcean SprayPink launch

Insight

People are tired of the same old juices, they are looking for something ‘different’.

Idea

Using the line ‘Juice Done Differently’ we created a striking launch campaign for Ocean’s Sprays Pink Cranberry Juice that challenged preconceived ideas about Cranberry juice.

Activations were delivered both in store (plus retail press) and through an ‘always on’ social plan, using animated social ads and on-trend influencer style recipe content.

Results

During the campaign burst 1 carton of Pink was purchased every 30 seconds in the UK. TikTok achieved 5.5 million impressions and on Meta 6.3 million.