Insight
‘Foodies’ would love Peter’s Yard’s Sourdough Bites – if only they would try them.
Idea
We used Geo-targeted social advertising around selected Sainsbury’s & Waitrose stores to reach 2 million ‘foodies’ with an animated and impactful social ad.
Results
We measured a 16% increase in sales from target stores vs control stores.
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The campaign reached 1.4 million targeted consumers.