With limited distribution, we wanted to drive awareness & sales of Peter’s Yard’s new Sourdough Bites in selected Sainsbury’s and Waitrose stores.
At the same time we needed to amplify & support their current messaging – to reach as many shoppers as possible.
Geo-targeted social advertising around selected Sainsbury’s & Waitrose.
Our plan used 168 Sainsbury’s stores and the top 78 Waitrose stores.
Targeting ‘Foodie’ females aged 24-45 with interests including Cooking, Foodies and Sainsbury’s / Waitrose, providing a total available Audience of 2 million!
We delivered a rich, animated & impactful 10 second ad on social (with an optimum frequency) over a two week campaign period to drive awareness and consideration (therefore making people more likely to buy).
We measured a 16% increase in sales from target stores vs control stores.
The campaign reached 1.4 million targeted consumers.