Peter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardPeter’s YardSainsbury's Digital Campaign

Insight

‘Foodies’ would love Peter’s Yard’s Sourdough Bites – if only they would try them.

Idea

We used Geo-targeted social advertising around selected Sainsbury’s & Waitrose stores to reach 2 million ‘foodies’ with an animated and impactful social ad.

Results

We measured a 16% increase in sales from target stores vs control stores.

The campaign reached 1.4 million targeted consumers.