Pieminister
on-pack promotion
Problem
How do we engage consumers at out of home experiences like festivals?
Insight
A scratchcard mechanic, delivered digitally meant hungry festival goers could and would partake in the promotion.
Outcome
Jon Simon, Managing Director at Pieminister said ‘When Activation suggested they could ‘digitise’ our campaign, we saw the benefits immediately. It’s now a wonderful cross-platform activity, which is a first for us, and also means we can connect with our pie fans wherever they are, at a festival, in a store, just about anywhere!
The ‘summer of luck’ used activation’s ‘winning moment’ mechanic and code entry platform