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INSIGHT

Pork pies are a British summer National Treasure and Brits like nothing better in the summer than a picnic. The brand – loved by the nation – and the occasion were the perfect match.

Pork Farms look refresh "good honest pies" campaign with three different pie offerings - 4 original pork pies, 4pickled pork pies, and single original pork pie - displayed on a picnic blanket on green grass

Idea

We put Pork Farms at the heart of the summer picnic with a playful stop-frame animated campaign running over YouTube and Facebook, evoking that ‘summer feeling’ as soon as the pie is unwrapped. 

Results

‘Get that summer filling’ reached 3 million people and the brand grew +9% by value and +14% by volume.

The campaign also won a Bronze for ‘Best Use of Technology and Digital Channels’ in the 2023 IPM Awards.

3 different Pork farms "give your lunch that summer filling" campaign posters