INSIGHT
Pork pies are a British summer National Treasure and Brits like nothing better in the summer than a picnic. The brand – loved by the nation – and the occasion were the perfect match.
Idea
We put Pork Farms at the heart of the summer picnic with a playful stop-frame animated campaign running over YouTube and Facebook, evoking that ‘summer feeling’ as soon as the pie is unwrapped.
Results
‘Get that summer filling’ reached 3 million people and the brand grew +9% by value and +14% by volume.
