Insight
In challenging financial times, shoppers were less likely to try new products – like SC Johnson’s Duck Fresh Disc range. But what if your happiness was guaranteed?
Idea
Our ‘Try me, love me’ campaign gave shoppers an on-pack money back guarantee removing any barriers to purchase. You simply had to upload proof of purchase to our Promotor platform to secure a refund.
Results
There was a huge uplift in trial with a 4% boost in sales resulting in a monumental 300% ROI.
