Problem
Soberano wanted to gain market share from competitors.
They are currently stocked in Asda & Morrisons and if they could prove to other retailers they could grow their market share this helps to get additional listings.
Insight
Awareness of the brand among brandy shoppers is high.
Activation
We designed a promotional neck collar to go on the Soberano 5 70cl bottle, which was available in participating retail stores or online from Amazon – 35,000 promotional bottles in total.
The prize available was to ‘Win a Spanish Cruise’ – 12 night cruise to Spain & Portugal for two people.
Outcome
During the promotional period we received 959 entrants in total.
Based on 35,000 promotional bottles being in circulation, we achieved an entry rate of 2.74% (we usually aim for an entry rate between 2% – 4%).