Insight
Cleaning holds emotional significance for many consumers and even small acts, like having a spotless oven or a sparkling kitchen floor, can bring moments of joy.
Idea
Our off-pack “Little Wins” promotion gave the chance to win daily prizes to bring a touch of joy to your day, much like the cleaning power of Spontex products. After purchase, consumers checked online to see if they had a “Little Win”: a retail gift card up to £100 or 20% off their next purchase.
Results
Overall, 8.39 million impressions were delivered across Meta and YouTube to support our promotion, achieving over 10,000 entries.
