Insight
If we can make cleaning more rewarding then we’d make our products more popular.

Idea
‘Scrub & Win’ was a national on pack promotion – with £50,000 worth of fabulous prizes to be won through an instant win scratchcard game found in 1.5 million packs of Spontex Sponge Scourers.

Results
Big money prizes and an original scratchcard mechanic made this on-pack campaign a winner.


