Insight
If we can make cleaning more rewarding then we’d make our products more popular.
![](https://cms.weareactivation.com/wp-content/uploads/2022/09/Feature1-8.jpg)
Idea
‘Scrub & Win’ was a national on pack promotion – with £50,000 worth of fabulous prizes to be won through an instant win scratchcard game found in 1.5 million packs of Spontex Sponge Scourers.
![](https://cms.weareactivation.com/wp-content/uploads/2022/09/Feature2-5.jpg)
Results
Big money prizes and an original scratchcard mechanic made this on-pack campaign a winner.
![](https://cms.weareactivation.com/wp-content/uploads/2022/09/Square3-5-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/09/Square2-5-380x380.jpg)
![](https://cms.weareactivation.com/wp-content/uploads/2022/09/Square1-5-380x380.jpg)