Insight
Younger consumers are always seeking excitement and rewards in their shopping experiences. Sukie, the beloved juice drink from Northern Ireland, needed an innovative way to drive attention to its 500ml range and engage this dynamic audience. The solution: an exciting on-pack promotion that captures attention and delivers instant rewards.
Idea
To meet this demand, we launched a high-energy on-pack promotion featuring a “Win £50 Every Day” offer. By scanning a QR code on the specially marked 500ml promotional bottles, customers could easily enter for a chance to win. This instant-win concept catered to the desire for fast rewards, while the bold, eye-catching on-pack designs ensured that Sukie stood out on the shelves, encouraging more impulse buys.
Results
The on-pack promotion is live from 7 October 2024 to 5 January 2025. Early results show that the campaign is resonating strongly with the target audience, driving daily engagement and keeping Sukie top of mind. The promotion is not only increasing brand visibility but also boosting purchases, with the on-pack promotion acting as a powerful driver for sales.