Insight
For kids and adults alike, the most magical thing about sweets is still the sweet factory – you can only imagine what goes on inside… We decided to embrace our inner Willy Wonka…
Idea
To win an exclusive tour of the Swizzels factory or a Mr Swizzel cuddly toy, you simply had to find the golden Love Hearts pack in your Swizzels promotional bag. The prize was promoted on pack, with in-store media and fun ‘hidden camera’ social content to support, and entries were managed using our Promotor platform.
Results
The promotion resulted in a YOY sales uplift of over 8%, more than double our target. Sweet!
