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Insight

Stuck in a rut millenials are keen to try new things, but they’re time poor and afraid of failure.

Create "ta-daa!" moment with Tilda, a plate of Spicy Mexican rice and Golden Vegetable rice products by Tilda, next to a QR code and a promotional slogan "Win flavour-filled holiday PLUS daily prizes for 80 days"

Idea

Create Ta-Daa with Tilda! Tilda flavoured steamed rice transforms lunch or dinner into a plate to be proud of in minutes. We reached consumers across the whole shopper journey with our Ta-Daa creative and promotion which offered the chance to win a flavour-filled holiday for two plus 80 prizes over 80 days!

Supermarket aisle fin ad for Tilda "create ta-daa! moments" campaign offering 80 prizes for 80 days

Results

The campaign was a huge success! We can’t share numbers, but our clients are very confident that our promotion and TTL campaign helped Tilda reach new sales heights 🙂

Open-top coconut with an umbrella next to Tilda Caribbean Rice Peas pack
A hand tearing open Tilda Caribbean Rice Peas pack
Tilda Caribbean Rice Peas pack next to a slogan "Win a flavour-filled holiday for two"