Insight
Stuck in a rut millenials are keen to try new things, but they’re time poor and afraid of failure.
Idea
Create Ta-Daa with Tilda! Tilda flavoured steamed rice transforms lunch or dinner into a plate to be proud of in minutes. We reached consumers across the whole shopper journey with our Ta-Daa creative and promotion which offered the chance to win a flavour-filled holiday for two plus 80 prizes over 80 days!
Results
The campaign was a huge success! We can’t share numbers, but our clients are very confident that our promotion and TTL campaign helped Tilda reach new sales heights 🙂
