Insight
Nostalgia is a powerful emotion and we discovered that Transform-A-Snack – crisps that could be stacked into vehicles and spaceships – are loved for their playful interactive nature and nod to childhood memories.
Idea
Our ‘Star In You Own Epic Adventure’ campaign invited people to submit their own ‘epic’ adventures online using ‘Captain Crunch’ and their own ‘out of this world’ vehicle made from the snack.
Winning entries were transformed into illustrated social films by artist ‘Jim’ll Paint It’, plus loads of tech goodies were up for grabs.
Results
The campaign landed over 10 million impressions on Facebook and attracted more than 300 Transform-A-Snack epic story entries, reigniting the love for a classic retro brand.
