St AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellSt AustellOn Pack Promotion

Problem

Cornish brewed Tribute Ale has had a long association with rugby, and
The 2023 Rugby World Cup provided the perfect moment to land a rugby-themed promotion, in off trade and on trade.

Idea

Despite no official World Rugby association, we wanted the promotion to feel big and exciting! Our on pack promotion offered Tribute fans the chance to win a European Rugby City Break, plus 100s of rugby themed prizes.

Results

A massive 29,000 entries were received, 52% via on trade!