Inight
When launching a new range of delicious, all-natural hot sauces, we needed an innovative digital marketing solution to show consumers how to make the most of them. The answer? Let the expert himself, Nick Vadasz, take centre stage.
Idea
Partnering with our talented production team, we created three engaging short films featuring Nick demonstrating the best ways to use the hot sauces and highlighting what dishes they pair with perfectly. These videos brought the brand’s personality to life while providing practical inspiration for consumers.
To drive traffic and engagement, we added a QR code and clear on-pack signposting, directing customers to a dedicated Vadasz microsite. Here, they could access all the sizzling hot sauce tips and tricks they needed.
Results
This campaign combined creative content with seamless digital integration, creating a flavourful way to connect with consumers and elevate their hot sauce experience.
