Problem
Amplify the Volvic Sponsorship of Tough Mudder obstacle course events through a simple, instant-win, on-pack promotion – ‘Unbottle your Unstoppable’
Insight
A mobile optimised experience meant users could enter ‘on the go’ straight after purchasing their bottle of Volvic. By offering a range of desirable prizes from holidays to free bottles of water, the promotion appealed to both existing and new Volvic consumers
Activation
The promotional microsite allowed users to enter their unique code, along with their details for a chance to win. Prizes included ‘Unstoppable Adventures’ such as white water rafting in Croatia, or a Moroccan Surfing break.
Smaller prizes available to be won included Tough Mudder tickets and bottles of Volvic; fulfilled through a coupon. The coupon functionality was handled in partnership with Valassis
The campaign website was built on our in-house platform [ProMotor] specifically built to support proof of purchase (code entry) on-pack promotions.
Outcome
With prizes to be won every hour, the site was very popular and received over 60,000 entries during the promotional period.
Unstoppable isn’t a moment or a mantra, it’s a state of mind!