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Insight

When it comes to sausage rolls there’s only one true contender. If we could get the product into people’s hands, it’d stay there.

A hungry man looking at Walls sausage roll with excitement before grabbing it with a cartoony tongue

Idea

When hunger calls, grab a Wall’s! We used this line to create a quirky animated campaign on Meta and YouTube, a ‘Hunger Games’ social media challenge with the trade site On The Tools and gave away 10,000 free jumbo rolls via digital couponing.

Wall's Sausage Roll campaign with a slogan "When hunger calls grab a free Wall's

Results

Our digital ads reached 12 million people, the campaign boosted growth in value sales by 45% and we got the product into 700.000 new hands.

‘When hunger calls, grab a Wall’s’ also won a Silver for ‘Best Use of Technology and Digital Channels’ in the 2024 IPM Awards.

A man waiting in anticipation to catch a free sausage roll from a black pipe
A hand holding Wall's sausage roll
Interview between two people