Insight
When it comes to sausage rolls there’s only one true contender. If we could get the product into people’s hands, it’d stay there.
Idea
When hunger calls, grab a Wall’s! We used this line to create a quirky animated campaign on Meta and YouTube, a ‘Hunger Games’ social media challenge with the trade site On The Tools and gave away 10,000 free jumbo rolls via digital couponing.
Results
Our digital ads reached 12 million people, the campaign boosted growth in value sales by 45% and we got the product into 700.000 new hands.
