INSIGHT
Shoppers stick to what they know in the gin category, but once they try and love something they buy it again and again. The key was getting their attention.
Idea
To launch their new Pineapple and Peach gins, our promotion centred around ‘The Whitley Neill Experience’, a VIP distillery tour prize – where you could create a personalised Whitley Neill bottle – and enjoy an overnight stay in London. We also gave away weekly Whitley Neill gin kits so that our runners-up could have their own Whitley Neill experience from the comfort of their own homes.
Results
The promotion ran over a total of 12 weeks in Sainsbury’s stores and secured Whitley Neill’s Pineapple gin and Peach gin’s place in store.
