Insight
The Whole Earth Team GB partnership creates a bridge between the everyday shopper and the thrill of Paris 2024.
Idea
An on pack promotion that gives Whole Earth shoppers the chance to win a once in a lifetime trip to the Paris 2024 Olympic Games – plus daily Team GB merchandise and wholesome UK active breaks that echo the Whole Earth brand values.
Results
The promotion opened on 15th January and is running until 15th September.