Insight
On pancake day consumers only ever think of the same old traditional (lemon and sugar) or unhealthy (Nutella/maple syrup) toppings.
Idea
We encouraged people to #fliptradition on Pancake Day with our impactful ‘Go Nuts!’ campaign in store and online with a fun microsite and tasty serving ideas..
Results
The answer? No – there wasn’t!
With a clever play on words, we encouraged people to #fliptradition on Pancake Day. This hashtag combined with our ‘Go Nuts!’ headline provided impactful communications that appeared in and around stores as well as online.
We also provided recipe inspiration, so that once we planted the seed of using peanut butter on Pancake Day, people could also see the best ways to use it. These were all housed on a handy microsite (that we also made, obviously!).
A digital & in-store campaign taking peanut butter into a whole new occasion – Pancake Day.