Insight
The lead-up to the Paris 2024 Olympic Games was the ideal time to activate Whole Earth’s partnership with Team GB. The goal was clear: to excite both new and lapsed customers, showcase Whole Earth’s wholesome brand values, and drive trials of Whole Earth Peanut Butter through an engaging on-pack promotion.
Idea
We launched a compelling on-pack promotion giving shoppers the chance to win a trip to the Paris Olympics, along with 245 daily Team GB prizes. In a second phase, the promotion expanded to offer prizes for Active UK Breaks, further reinforcing Whole Earth’s commitment to outdoor adventures.
This on-pack promotion connected the brand with an active, health-conscious audience while highlighting Whole Earth’s dedication to wholesome, natural products.
Results
The on-pack promotion drove impressive engagement, with over 12,000 entries received. This activation successfully reinforced Whole Earth’s partnership with Team GB, boosting brand awareness and driving trial purchases of Whole Earth Peanut Butter.
The campaign demonstrated the power of an on-pack promotion to engage shoppers and build lasting connections with the brand.
