INSIGHT
Life’s tough, so it’s no wonder consumers shop for razors on autopilot. Our campaign needed creative cut-through across the year and to feel emotionally relevant to a broad audience.
Idea
We sympathetically put the consumer at the centre of our idea – ‘No More Hairy Moments’. Our humorous year-round campaign offered a way to escape life’s ‘nightmare moments’ – e.g. Christmas with the in-laws – by winning travel escapes in partnership with travel brand Secret Escapes.
Results
The average sales increase across all retailers was 166%, with our best performing retailer gaining a whopping 298% increase. Our New Year promotion in Asda was one of the top five promos that year – receiving over 17,000 entries!
