Our first delivery in the US launch was the US website – YoungsSeafood.com.  The site is built on the architecture of the current UK site, but tailored specifically to the US market, dialling up the ‘Britishness’ and heritage, whilst and featuring US specific products and recipes.

With products available initially in Walmart and Sam’s Club stores, with further retailers to follow, we worked on a major digital launch via targeted Facebook, YouTube and Pinterest campaigns to drive awareness of the brand amongst core US consumers, also drive to store.  The first step in this journey was the creation of a global pages structure and dedicated US Facebook page.

This an exciting first step on an important journey for this leading UK brand aiming to grow in the US.