Wilkinson Sword
Shopper CampaignShopper Marketing
Creating attention-grabbing activations from channel to shelf - changing shopper habits in store.
We firmly believe that activations are loads more powerful if we use a mix of the touchpoints within the shopper journey – all the way from pre store to in store.
From highly targeted tactical proximity campaigns, to in-store displays and on-pack promotions – our activations use everything humanly possible to get shoppers buying brands.
Creating activations that use the whole shopper journey to get brands in front of the right people at the right time. Turning heads, stopping thumbs and changing habits.
Targeted campaigns
We support plans for individual retailers and NPD launches with targeted digital and social activity. We use insights on retailer preference, location and store distribution. Making sure brands are no longer shouting into the void!
Try me free promotions
Fully insured ‘Try me free’ money-back-guarantee on-pack promotions – always supported with bags of digital work.
On-pack promotions
On-pack and proof-of-purchase/code entry promotions – winning moments, prize draw, partnerships and fully insured promotions. Something for everyone!
Coupons and cashback apps
Money off coupon campaigns & NPD trial promotions.
Sampling
We activate OOH and in-store sampling with geo-marketing and promotions at events. Using location-based targeting around activities and creating/managing user-generated ‘share and win’ promotions.
Retailer media & communications
We can also handle point of sale media, proximity media and retailer mailings.